The Success Ingredients of Brand Development
by Ira Spilky
UCLA Lecture Spring 2005
Ownership’s personal passion and leadership
for the Industry and his Company.
Stick to the Knitting – staying on course-focused
to your Business and Marketing plan.
Handle and treat every location consistently
as if it was your First.
Project a statement, a signature and a brand
that sets you apart from your competition – Ask yourself the question
– What is your point of differentiation?
Move forward in a properly capitalized manner
having a pre-determined vested interest in your company.
Take a look around you and realize What Cream
Has Risen To the Top and Stayed There and Why?
Ira Spilky can be reached at 310-201-4335. Email address firstname.lastname@example.org.