Ira Spilky & Associates

The Success Ingredients of Brand Development


by Ira Spilky
UCLA Lecture Spring 2005




•  Ownership’s personal passion and leadership for the Industry and his Company.



•  Stick to the Knitting – staying on course-focused to your Business and Marketing plan.



•  Handle and treat every location consistently as if it was your First.



•  Project a statement, a signature and a brand that sets you apart from your competition – Ask yourself the question – What is your point of differentiation?



•  Move forward in a properly capitalized manner having a pre-determined vested interest in your company.



•  Take a look around you and realize What Cream Has Risen To the Top and Stayed There and Why?





Ira Spilky can be reached at 310-201-4335. Email address

Ira Spilky & Associates   tel: 310-558-3241   fax: 888-588-5933
16130 Ventura Blvd. Suite 512, Los Angeles, CA 91436